If you’re a business it’s likely that you have some sort of online presence.  Which is really handy for your customers.  But did you know that if your content isn’t updated regularly Google thinks your site is stagnant and your website moves lower and lower in searches…  Even if your name is searched directly.

With that in mind, as well as the Long Tail, I want to you visit Jenni’s site and read this post.   Go on, it’s a must read. I’ll wait.

So, if you’re a business which do you want your business to be?  And, a more difficult question, which business are you now?

You know from the post that the great customer service went a long way with Jenni and her family.  But here’s something you don’t know (yet).  I am hosting the Des Moines Moms Nite Out.  It’s a national event and it gets a LOT of coverage.  I am working on creating an evening of fun and pampering for Mom (and it’s going to be great!).  I had planned to ask a certain local Iowa based jeweler (mentioned in that post) if they would be a part of the evening.  Great exposure for them at a low cost.  After reading Jenni’s post I called Roger’s Jewelers at Jordan Creek and spoke with the manager.

I introduced myself and told him that I had read about the store’s great customer service on Jenni’s blog.  He told me that he has received a lot of calls since that post went up (4 days ago) and he has not only read the post but he printed it off and posted it in a glass front display for everyone in the mall to read.  (Oh, does this guy get it!)  When I told him about what I was planning for Mom’s Nite Out he not only wanted to be a part of it but began planning what are going to be incredible goodie bags for each attendee- and maybe even more!  He was very excited to be a part of the plans and very thankful to Jenni for sharing her story.  In fact, he has even called Jenni to thank her personally.

So, in summary, no individual is too small to care for properly.  And, as a customer, if you think your voice is too small to make a difference, think again.

Just from the reception I received on the phone I am going to follow Jenni’s lead recommend Roger’s Jewelers if you are looking for jewelry in Des Moines.  I loved the enthusiastic response I received and look forward to my meeting there in a couple weeks.

If you are a small business looking to expand in social media let me suggest you attend the SmallBiz Social Media Summit June 4-6 in Hutchinson, KS.